New technologies have enabled a remarkable change in selling and buying patterns around the globe. The pandemic has made many consumers and businesses change their regular habits to more digital-first ones. Consequently, there are many web and mobile applications that have helped in this process. With an abundance of apps out there, the biggest challenge becomes differentiating yourself and reaching the right audience at the right time through social media.
Finding the right target audience and demographics for your app that reaches the broader market or a specific niche is the initial challenge many businesses and app developers must face. As a first step, write a list with your ideal users’ age range, gender, affinity, and interests. Next, list their target location, language, and marital statuses if relevant. This list helps align the value of the mobile app with the users who can derive maximum benefit from it. The content developed for the purpose of promoting your app should be relevant to the audience and context so that targeting and segmenting will be fruitful. The platform on which the target audience frequently interacts must also be identified. The most popular social media platforms are Facebook, Instagram, Pinterest, TikTok, and Youtube, and companies should prioritize promoting your app on the platform where your audience spends the majority of their time. Finally, the size of your company and the size of the market segment can help you develop the best social media mix to promote your mobile apps.
Your company's key messages and value statements should be transformed into relevant content and developed for different phases of promotion from awareness to conversion. Companies should prioritize posting uplifting and inspirational content on podcasts, videos, interviews, and articles, curated content with industry-specific information, and conversational content to help stimulate a two-way experience and increase customer loyalty. Finding the right social media platform for your business and deploying the best social media mix is of prime importance in today's crowded digital market.
After months of development, you’re ready to launch your application with stunning features that make it a special, user-friendly mobile app. To attract your first users, you know that promoting your company on the most popular social media platform is essential but may not know where to start. Today, the top platforms to promote your app are Facebook, Instagram, Twitter, Youtube, LinkedIn, TikTok, Pinterest, and WhatsApp.
The top platform where the social media strategies are best applied is Facebook. TikTok is still in its rigorous growth phase with statistics that show 40% of internet users have used TikTok. Instead of spreading the content and advertising on all social media channels, it is advisable to stick to two or three channels that suit your target audience. The intent of the audience, the kind of interactions and followers, likes, shares, and comments determine which social media channels to prioritize in order to best market your app.
Use your Facebook business account to promote your app from your company’s Facebook page. The best practice to boost your app is to showcase your videos, screenshots, and articles followed by a call-to-action button. Once you have eye-grabbing content ready and an incentive plan, such as referral bonuses or discounts, to launch your business, make Facebook announcements on your company page for the Facebook community and post in relevant Facebook groups. Your Facebook page needs to adopt a URL slug/Vanity URL which helps the visitor to identify what the page is all about in an easy-to-read form. The vanity URL creates an everlasting impression in the minds of the viewer and stays in his memory, these slugs are one of the best ways to customize the pages for marketing and branding purposes. Create your Vanity URL with a unique user name that is easy to search that reflects your service, it should be short and memorable between 5 to 50 characters, and get approved by having the check on username availability. Facebook calls for 70-20-10 for social media success as 70% of the content developed should support your proven brand content 20% should be to promote other businesses and share their posts, articles worth, and 10% Call to action like offers and discounts and links that takes the visitors back to your blog or website. You can use the Facebook ads manager to manage your ad account and boost reachability. An app like Pagemodo can also be used to schedule the post, manage the content, run contests, etc.
Instagram is a social platform that is mainly designed for mobile devices and can be used to target and retarget the audience. It is best suited for small businesses and is an affordable way to promote your app. It helps businesses reach untapped customers and build brand relationships. On Instagram, you can make use of user-generated content (UGC) to develop curated content on your brand experiences and build short videos and carousels. Instagram is the best platform for influencer marketing, and many companies partner with influencers to create UGC featuring their products with the goal of launching viral influencer campaigns. Free Apps like Snapseed and Life lapse are mostly used as Instagram management apps. Later.com is approved and accepted by the Instagram platform which is a free forever social media scheduler.
TikTok is a fast-growing platform where small business owners, freelancers, and professionals can make engaging ads without spending money on advertising. Posting frequent, interesting content enables the TikTok algorithm to feature you on their “For You” page and reach more and more people. Popular content often incorporates humor, trending topics, influencers, and educational materials, and apps like Funimate, Vizmato, iMovie, and Canva are the best to generate TikTok content.
The Pinterest business page makes it possible to add a “Pin it” button to your website, a little red Pinterest button that pops up and allows Pinterest users to pin your content to their boards from your business page. The use of free rich pins on Pinterest helps the user to have a richer experience about the product or the article pinned. The rich pins are the metadata that focuses on the SEO aspect that shows right on the pin itself and is independent of its description and helps in increasing the engagement of the viewers. The many pin options make the platform straightforward to use and highlight your company’s benefits using categories including article pins, product pins, recipe pins, place pins, and interesting pins. The newest addition is the app’s pin which allows you to share and download the app directly from the Pinterest platform. The best Pinterest management apps include Buffer, Pin alerts, Pin groupie, and Tailwind.
Twitter is another platform for effective interactive and targeting capabilities. You can concentrate on key things like interest, geo, language, gender, and mobile platform to filter the users best suited for your apps. Make use of hashtags tagging strategies on Twitter. Find the trending tweet, write a tweet relating to it and connect your campaign hashtag to it. Use the option of tagging influencers and request them to participate in your campaign. This platform is best suited for online reputation management by constantly interacting and even apologizing. Apps like Tweetdeck, Hootsuite, and the official Twitter app can be used to manage the Twitter platform.
YouTube is the second-largest internet search engine with more than 55% of marketers using YouTube for their marketing strategy. It is a free platform that connects to a huge audience and improves SEO and brand performance. Create an attractive intro video and add your app icon and text for transparent watermarking. Above all try free video-making apps like Vimeo, Movie maker online and kinemaster to make your video ads grab attention.
Outside of social media, app store optimization is the best tactic to improve the visibility of your app and convert app store visitors into installers and users. Compare your competitor’s apps, research competitive keywords, and look at their ranking to improve your app’s performance. App rankings and ratings are often checked by the users and having good reviews increases the chance your app will be downloaded. Tools like Keyword Finder and App radar can be used to optimize your app for discovery in the app store. To manage app analytics, App radar and app Annie are the most used tools. Appylser is a great tool for finding the rankings and factors.
Social media understanding and choosing the right mix that suits your business is essential to start the promotion process for your app. Start building and promoting your app today by researching the best mobile development plans and looking for free trials, which are offered by app builders like Appy Pie, Jotform apps, Gamesalad, and Alta.